We are committed to giving you the best value, which we accomplish by making sure you receive the most effective products at the best possible prices. We have the only true low price guarantee in the industry. Others might claim to have a low price guarantee, but when it comes down to it, they can’t honor it if you are talking to us. We do not go through any middlemen. We have the LMS 2400® and the LMS 2000 manufactured directly for us under contract. This, along with the purchasing power being one of the largest in the business, enables us to make our products for less than what our competitors pay the middlemen, and we pass the savings on to you. That’s why we are less expensive than anyone else.